Innovation is driving the nail category, with new colors, kits and products that are keeping nail polish fans engaged.
Sales of nail care products haven’t been as high as brands and retailers had hoped for in recent years, but things are looking up, according to a report by Research and Markets,“Global Nail Care Market 2017-2021.” The global nail care market is expected to grow at a CAGR of 3.74% during the period.
In a report that further segments the market by product and region, Research and Markets’ analysts say the global market for nail polish is expected to reach $15.55 billion by 2024, growing at a CAGR of 9.5%. (Source: The report, “Nail Polish Market Analysis By Product, By Region, By Country, And Segment Forecasts, 2013 - 2024”)
IRI, a Chicago-based research firm, reports dollar sales for the nail category were down 8.51% for the 52-week period ending December 3, 2017.
One area that shows promising growth for the nail category may be professional nail brands, which are often sold exclusively in salons, and purchased by nail techs to use on clients. “Nail salons seem to be growing at a fast rate, and in significant numbers in Germany,” says Jean Paul Corbeil, CEO, Corpack GmbH.
A report by Transparency Market Research titled “Nail Care Market—Global Industry Analysis and Forecast 2017-2022” states that the sales of premium nail care products, which are often sold in salons as well as prestige retailers, are projected to exceed $6.8 million by the end of 2022.
Suppliers agree that overall, the nail market may seem to have leveled off from its surge several years ago, but from their point of view, it remains strong.
Analysts agree. The team at Research and Markets states, “The latest trend gaining momentum in the market is trending manicures and nail art. Different nail artists come up with new designs that become a trend for beauty lovers…These trends include wire nail art, mirror effect nail art, and sunglass effect on nails.” The report continues, “The demand for nail polish is expected to grow steadily due to consumers wanting to change designs frequently.”
What products are expected to drive the growth of the nail market over the next several years? New types of nail polish, nail treatments, and nail polish removers, forecasters predict. Nail art designs are especially popular among young beauty fans, and they are also fueling the demand for new products—and in turn, packaging.
Nail Polish Packaging Trends
Product development innovations will no doubt cause an increase in the demand for innovative packaging. Since there is more competition in the nail category now, there is a need for packaging that is designed to help a brand stand apart from competitors.
When a nail brand sells at a higher pricepoint, consumers have come to expect a more exciting package—something more upscale that adds value, and justifies a higher pricepoint.
New nail brands, as well as existing ones, are looking for ways to stand out with a custom-designed bottle. The right packaging will set them apart so they outshine competitors.
We offer a large variety of innovative nail polish bottles as standards, which can be affordable options for many brands—while delivering a unique, statement-making look. The supplier also specializes in custom bottle shapes. We work with a lot of brands to come up with custom solutions—ways to decorate our standard bottles so that they don’t look like all the other nail polishes on the shelf.
Bottle Coatings is typically a go-to resource when a nail brand needs a durable, protective coating, or decorative look. The supplier’s UV-protectant powder coatings for glass bottles are eco-friendly—and a necessity for a product that is sensitive to UV-light, such as gel nail polish. The supplier also has the capability to color-match a coating to a product color, and offers thousands of options—from glitter to glossy and metallic looks.