The packaging of your products plays an important role in the success of your business. There are a great variety of bottles and containers in the market; making the right decision can be challenging.
Whether you are a start up or a prestige brand, at some point, you will need to innovate your packaging for marketing purposes. Keep in mind that effective packaging is not just something that looks pretty, it should: communicate your brand’s values, capture consumer’s attention at retails, and ultimately reach your business’ goals and objectives.
1. Have a clear understanding of your business goals and objectives
Prior to choosing and designing your cosmetic container, you need to have a clear business goal and objective as your packaging should aim to help you achieve them. What is the purpose of your packaging? What do you want to achieve from it?
Not only does a container stores and deliver your product, but it also represents your brand image, and, most importantly, sells your product.
2. Choose the right cosmetic container for your formulation
All cosmetic, skincare, and medical products are chemicals so they may react with other substances. The right cosmetic container will ensure the compatibility between packaging material and formula.
If your product is too active,a glass or airless container will be a good choice.And you can do uv coating or frosting to stay away from sunlight.
If your product is too thick,a glass jar will better than a bottle.
3. Be different
In the competitive cosmetic and skincare business, it’s important to be different from the crowd. Your packaging should not only stand for your product’s values, but also differentiate your brand from competitors.
4. Stay within your budget
Your packaging should cost less than 5% of your product’s retail price, that’s the rule of thumb. If you have a high-end product that sells at a price of more than $100 at retails, you can choose from a variety of luxurious styles or even custom tooling to achieve desired result.
If your budget is small and your product is not too expensive, a cosmetic container in glass or PP will do the job; but that doesn’t mean you can’t shine bright on the shelf. Technology advantage has allowed a wide range of decorations and finishes on cosmetic bottles to transform ordinary packages into extraordinary ones.